Odds and Ends

1. Jesse Thomas, "Facebook Profiles Redesign Sneak Peek."

2. Ari Melber, "McCain's Unfiltered Blog."

3. Heather Timmons, "Online Scrabble Craze Leaves Game Sellers at Loss for Words."

4. Todd Zeigler, "Does Good Design Matter?"

5. Peter S. Goodman, "Facebook Is Extending Its Network to Blood Donations."

Your Web Site Is Your Identity

PR Week's Keith O'Brien explains why in a digital world, your Web site says as much about your company as the address of your office:

Smart companies know that in a digital world, their first line of defense—and offense—is their Web site. Not only is it intended to be a wealth of information, but it also positions the brand in the light the company intended. . . .

[T]o be sated with an organization's existing Web site, when new opportunities to create, display, and categorize content arise monthly, is to embrace stagnancy.

Of course, no patron wants to stumble upon a new version of a Web site every week, so alterations should be tackled judiciously. But a Web site is the digital equivalent of a storefront, and while more goods might be sold offline, information and brand impressions are being purchased online at a hastening pace.