Sunday, October 7, 2007

The Googlesphere

"[B]y acquiring DoubleClick, Google will jump so far ahead of the pack with the technology and knowledge to be the only place marketers have to go to reach you and just about anybody else."

Joseph Turow, professor of communication at the University of Pennsylvania's Annenberg School for Communication and author of Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006).

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